Understanding the Function of Markets Through Different...

Understanding the Function of Markets Through Different Theoretical Perspectives The aim of this essay is to answer the 2 parts of the provided question. In the first part I will discuss the different markets models and how those different models describe the way markets function. While the second part will discuss how and why markets are limited and failure cases happens. An example case of a market failure is to be provided to assist this part of the discussion, and for this purpose I chose the affect of SARS in the airline and tourism markets as an example. How the use of different theoretical perspectives can help us in understanding how markets function Markets are a mechanism which†¦show more content†¦Dynamic Competition: Schumpeters view of this model of competitive markets stands on the basis of competition over innovations in products and process and not price competition. So firms that do not move ahead faster than their competitors will fall behind and eventually will go out of business. This process of innovate or go bust is what Schumpeter calls creative destruction. The result of such creative destruction would be a regular changing structure of the economy and improving living standards over the years. According to Schumpeter we should not put too much emphasis on static efficiency related to perfect competition because this tends to kill technological change. Instead we should recognize that some degree of monopoly power is a necessity to keep going the process of infrastructure growth and development. The main features of this model are: - Short term monopolies are useful to enable firms to accumulate the required resources. - Large firms are important in the evolutionary procedure of the economy; and - Markets operate under this view achieve reduction in cost and improvement in quality which results from two sources:  · Technological advances  · Economies of scale. Some opposing argument would be that this model does allow a problem of monopoly, which governments need toShow MoreRelatedSociology and Coffee Essays881 Words   |  4 PagesWriting Assignment #1 Coffee is a beverage that is globally consumed, but also a product that has different values in different parts of the world. The role coffee plays in society differs around the world, from the farmers who grew the crops to the people who constantly consume them. Social theoretical perspectives are capable of showing the different roles coffee has in different societies. 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Brand Management Free Essays

string(40) " legal suit for keeping a similar name\." A RESEARCH PROPOSAL ON MARKETING BRAND MANAGEMENT This proposal is about one particular aspect of marketing, â€Å"Brand Management†. Marketing is a vast discipline so as a part of writing this proposal; I chose one particular aspect of it, which will provide information about several aspects of brands in global scenario. The main objectives of writing this proposal are: 1. We will write a custom essay sample on Brand Management or any similar topic only for you Order Now Understanding the concept of brand and brand management 2. How brand names get evolved 3. Relationship of brand management and marketing 4. Different issues regarding brands in global scenario 5. Branding challenges This is the age of marketing. Today the success of any organization depends on the level of its marketing ability. Marketing has gained a great deal of importance in modern organizations to achieve its goals. However the concept of marketing continue to change along with the changes in nature of competition and consumer demands. According to Kotler and Armstrong –â€Å" Marketing is a process by which individuals and groups obtain what they need and want by creating and exchanging products and value with each other†. Marketing is like giving medicine to a patient. You can read also Portfolio Management Quizzes Patient identifies a problem within them and then the health personnel delivers specific medicine to cure the problem. Marketing is also the same. Customer has certain problems or feels some deficiency and marketing delivers them with the right product to deal with. Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted, as the art of selling products, but sales is only one part of marketing. Actually â€Å"selling† is traditional of marketing and â€Å"marketing† is a modern form of selling. As the term â€Å"Marketing† may replace â€Å"Advertising† it is the overall strategy and function of promoting a product or service to the customer. The concept of marketing has changed over time. Previously, people preferred only production and selling as a part of marketing. But as the competition rose, they started valuing product quality, customer relationship, societal responsibilities as well as other supply chain participants. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long-term relationships. . Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organisation and its shareholders Major concepts related with marketing can be outlined as: a. Studying consumer behavior b. Brand management c. Selling and sales management d. Managing market intermediaries e. Service marketing f. Identifying customer needs, wants, market segment and product positioning g. Distribution logistics and supply chain relationships h. Responsibilities towards society and customer In this proposal, we focus on one of the major aspect of marketing, Brand management. Branding has been around for centuries. The word â€Å"brand† is derived from the Old Norse brandr meaning â€Å"to burn. † Initially, branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot iron stamp, and was subsequently used in business, marketing and advertising. A brand is the most valuable fixed asset of a Corporation. For any organization to make its identity in the market requires a specific domain name. It helps to get recognized in the market. Brand name gives identity and helps it get recognized differently in the market. A modern example of a brand is Coca Cola, which belongs to the Coca-Cola Company. Similarly, Harley Davidson, Apple, Samsung, Adidas, Nike, Britannia etc. are other examples of brand. According to American Marketing Association (AMA) –â€Å" A brand is a name, term, sign, symbol, or design, or a ombination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. † BusinessDictionary. com describes brand management as the process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand Management is actually the process of maintaining the value of brand and revising any as sociated entities as per the need of situation. It plays a crucial role in the success and failure of the organization. Why is brand an important aspect of modern marketing? The reasons are: 1. Means of identification as a unique name in the market 2. Means of legally protecting the unique features 3. Signal of quality level to customers 4. Base for competitive advantage 5. Increases level of awareness of the brand 6. Customers feel safe to negotiate with registered brands 7. Gives idea about product association 8. Brand is a promise made by the company to customer 9. It serves as a means of advertising 10. It explains what the product is associated with Several companies put their brand names based on different variables. Some name their product on the basis of their owners. Honda motors were named after Soichiro Honda, Harley Davidson motors was found by combined efforts of William S. Harley, Arthur Davidson and Walter Davidson. TATA motors was named after Jamsedji Tata(JRD Tata), Adidas sports wear was named after Adi Dasler and Bajaj auto was named after Jamnalal Bajaj. Some have named the products after the name of places like Chevrolet Tahoe SUV, British Airways, Sanmiguel beer, hamburger named after â€Å"hamburg†, a place in Germany, Hindustan petroleums named after â€Å"Hindustan† meaning India and others. Brand names named after names of animals and birds are Dove soap, Mustang automobiles, Greuhound buses, Panther condoms and others. Brand names has always been an important aspect of marketing strategy. Organizations spend millions searching for a valid name for the organization. They make sure that the names suit to the product or service the company is offering. They too ensure that those names do not collide with brand of other organization. Eg: World Wide Fund (WWF) filed World Wrestling Federation (WWF) a legal suit for keeping a similar name. You read "Brand Management" in category "Papers" Due to this world wrestling federation had to change its name. Therefore choosing brand name is a very sensitive decision. For choosing a brand name, an organization has to follow given procedures: 1. Define objectives 2. Generate possible names 3. Screen initial candidates 4. Study the candidate names 5. Properly research final candidate 6. Select the final name Therefore to establish a strong brand, it has to take in consideration the following blocks of brand building: Resonance Resonance Imagery Imagery Feelings Feelings Salience Salience Performance Performance Judgements Judgements Fig: Brand Building Blocks Fig: Brand Building Blocks Salience is the level of awareness regarding the brand to the customers. It checks the ability of a customer to recall and recognize a particular brand or its logo, symbol, name. After the customer’s awareness is identified, it checks the performance of the brand regarding how reliable and durable the brand is. It also checks the serviceability i. e. ease of repairing the product if needed. After the performance is identified, it views the imagery aspect i. e. who uses the brand, conditions of use of the product, brand personality, values etc. It is the way the people think about a brand and is more concerned with intangible aspect. Brand judgments are customer’s personal opinions about the evaluations about the brand that consumers form by combining brand performance and imagery blocks. Customers judge the brand on the basis of quality, credibility and superiority. Another building block is feelings with the brand. They are customer’s emotional responses and reactions towards the brand. It checks what type of feeling they get by the use of the brand like feeling of warmth, fun, security, self respect, excitement status etc. Final brand building is resonance. It is the ultimate relationship with the brand. Resonance is measured in terms of intensity of psychological bond with the brand and the degree of loyalty towards the brand. Positioning aspect of brand In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Brand positioning is at the heart of marketing strategy. It is the act of designing the company’s offers and image so that it occupies a distinct and valued place in the minds of target customers. As the name implies, positioning means finding proper location in the minds of customer. Any company cannot formulate its marketing strategy without positioning its brand in certain aspects. Positioning explains what the brand intends to provide to the customer. It reveals what the product is related to. Brand positioning describes how a brand is different from its competitors and where, or how, it sits in a particular market. The company has to keep in mind that positioning should be clear, distinct and relevant. For example, Apple and Windows both are well known brand. Consumers are aware that they both are computer brands dealing in entertainment, but Apple stands for style, cool quotient, iPod etc. here as Windows stands for world class operating system, quality etc. Consumer can easily identify point of similarities and points of difference between the two brands. This process of creating point of similarities and points of difference in consumer’s mind is called Brand Positioning. Companies position their brands in different ways so as to create a distinct i mage in the market. They may position it on different bases like low price, high price, size, package, quality, gender, endurance, substitution and many others. Positioning of different brands: 1. Low price brand: Wal-Mart retail store . High price brand: Rolex, Mercedes Benz 3. Quality brand: IBM, Toyota, Motorola 4. Endurance: CEAT tyres, Land rover, Honda 5. Size: Nano car, Slim Motorola mobile 6. Gender: Gillette Razor, Axe perfumes, Fair ; Handsome for men Femine magazine, Avon cosmetics, Fair ; Lovely for women 7. Substitution: Sugar free Natura has placed itself as substitution for sugar and Eveready milk powder for liquid milk Similarly Coca-Cola has positioned as a cold drink useful in summer and there are many feelings associated with it and not only as a mere drink. On the other hand Pepsi has positioned as a cold drink for the young generations and Mountain Dew has presented its image as a drink for adventure loving customers. Sometimes, same positioning does not work out for the company in long run. It has to reposition and revitalize its brand over times either to revive or strengthen its brand. Different marketing strategies, several research plans has to be worked out and sometimes-even management structure has to be changed in order to revalue the brand. There are several Brand reinforcement strategies that the organization can adopt overtime to cope with the changing situations. Some of them are: 1. Maintaining brand consistency: Brands should be able to provide a consistent image to occupy a shelf in the mind of customers. If not, it may fail in the market situation. For example Gateway computers applied various strategies and themes to extend the brand with mergers and portfolios. Due to this, customers confused with its positioning and its stock price reduced from USD100 to USD 3 in 2005. 2. Protecting sources of brand equity: Any organization should know its strength factor. It should identify its major source of brand equity to sustain in the market. At certain times, brand have to revitalize itself since there many forces acting in the market to rule out other brands. Companies might have to adapt to following Brand Revitalization strategies to resurrect itself: 1. Expanding brand awareness: Brand awareness can be expanded through: a) Identify new usage opportunities Charles Revlon introduced nail polish not only as a matter of covering nails but as a match for dress, style sense and beauty. b) Identify completely new ways to use the brand Wrigley’s chewing gum introduced itself as not only a gum but as an alternative for smoking. 2. Improving brand image: Different ways of improving brand images are: a) Repositioning the brand Harley Davidson’s motorbikes were previously believed to be used by rowdies. The riders who rode Harley had some rough like character like long hairs, big muscular arms, and tattoos painted on their bodies and moustache and beards. Those made people perceive that only rowdies rode those motors. Later Harley Davidson relaunched itself as a bike for gentlemen leaving apart its previous image. Similarly Harley encouraged lady riders to take the riders edge by introducing a poster of a lady rider with a tagline –â€Å"I am not a back rest†. b) Changing brand elements Kentucky Fried Chicken changed its name (brand element) to KFC (although, it is only short version of the full name) to perceive a healthier image. Also, Federal Express (a courier company) changed its name to FedEx to sound more professional. c) Entering new markets Brunswick Billiards introduced new strategy to pool market to enforce its sales targeting female customers. Initially wives would not approve the purchase of billiard board in their home as it was called a male type of game. Later it introduced elegant designs targeting design conscious women who would now purchase a pool table on aesthetics ground and a showpiece to room. Lets take an example of a company who adopted Brand revitalization strategy to resurrect its brand position after being at height at its low: Lacoste sportswear, founded in France, 1933 became a style icon by selling polo shirt featuring a crocodile logo in it. In 1980, when it was owned by General Mills (cereal makers), it failed to keep up with fashion trends and sales began to drop. Company cut prices and started to sell it to discounter’s like Kmart and Wal-Mart that further damaged brands image. Then in 2002, Robert Siegel, former Levi’s executive was appointed to oversee the brand in United States. He withdrew Lacoste products from all non-luxury stores and discounters. It regenerated its fashion trends by introducing tight fitting shirts for women that raised revenues of women wear from 7% to 33%. It opened own brand boutiques in fashionable shopping areas. Due to this, Lacoste’s US revenues rose more than 280% between 2003 and 2005. There are several challenges to products today sometimes because of the competition and sometimes due to the implementation of wrong product strategy. An organization has to keep in mind the nature of product and suitable marketing strategy. Marketing campaigns has to be launched depending upon what class of customer it is intending to serve, gender of customer, objectives of campaign whether it is market penetration or improving market share or survival mode. Appropriate strategy at the right time invites fortunes and mistimed marketing strategy might backfire the organization. Therefore right plan for the right brand is always critical. Marketing strategies for effective brand building 1. Selecting brand elements like name, logo, symbols, slogans, and packaging. 2. Adopting proper product strategy like achieving a satisfactory level of customers perception towards the quality of the product and relationship marketing 3. Adopting pricing strategy like improving consumers price perception towards the brand and relevant price setting 4. Promotion through marketing communication options and integrating marketing communication programs like advertising, direct selling, public relation, and trade promotion etc. 5. Leveraging secondary associations: brands may be linked to other entities that have their own knowledge structures in the mind of customers. When brands are linked to these entities customers assume that those characteristics that they hold about those entities also may be true with the brand. For example when Adidas brand was endorsed by tennis star Roger Federer (then No. 1 rank), then people who knew Federer as best tennis player also developed similar attitude towards the features of Adidas brand. There are certain strategies for building a strong brand. Some of them are: Licensing: Licensing creates contractual arrangements whereby firms can use names, logos, and characters of other brands to market their brands for some fixed fee. People pay fees to use popular names such as Harry potter, Spider-Man, SpongeBob, Angry Birds or any famous celebrity in their products so that they too gain popularity easily. For example, when you buy a copy of Microsoft Office you are not actually purchasing Office–you are entering into a license agreement that allows you to use the product under the specified terms and conditions they have outlined in the license agreement. Similarly designer such as Calvin Klein command large royalties for the right to use his name in variety of merchandise. Franchising: A franchise is a license issued to someone to operate a business using a common brand name, a common operating support system and involving the payment of initial and/or ongoing fees. A franchise also offers the franchisee with the ability to capitalize on the know-how and systems that have been proven to be successful. . Small-business owners pay companies for the rights to use their trademarks, services and products in return for support and company guidelines on how to run their particular businesses. Many industries have companies using the franchise model, including food, lodging and business services. For example McDonalds has over 75 percent of its worldwide restaurants independently owned. Business owners can purchase a new or existing restaurant. An initial down payment is required, and the rest of the cost can be financed for up to seven years. During the terms of the franchise agreement, ongoing fees include rent and service fees. It is one of the world’s famous franchises. Some challenges in Brand Management: 1. Brand switching customers 2. Media fragmentation i. e. introduction of several medias for promotion that may lead to increase cost and cluttering of information 3. Increased competition 4. Growing need for customer concern . Sometimes socio-cultural issues also leads to create problems in brand management. For example nudity in advertising are strictly banned in South Asia. Due to this, advertisements of brands of apparels, innerwear, and lingerie may not produce the desired response. 6. Sometimes the brand name themselves may imply different meanings in sever al countries. Some of the global branding Mishaps are presented below: a. When Braniff translated a slogan touting its upholstery, â€Å"Fly Leather†, it came out in Spanish as â€Å"Fly Naked†. b. Coors put its slogan, â€Å"Turn it Loose†, into Spanish, where it was read as â€Å"Suffer from Diarrhea†. c. Chicken magnate Frank Perdue’s line, â€Å"It takes a tough man to make a tender chicken†, sounds much more interesting in Spanish: â€Å"It takes a sexually stimulated man to make a chicken affectionate†. d. Why Chevy Nova never sold well in Spanish-speaking countries: No Va means â€Å"It doesn’t go† in Spanish. e. When Pepsi started marketing its product in China, they translated their slogan, â€Å"Pepsi brings you back to life†, pretty literally. The slogan in Chinese meant â€Å"Pepsi Brings Your Ancestors Back From The Grave†. f. When Coca-Cola first shipped to China, they named the product something that when pronounced sounded like, â€Å"Coca-Cola†. The only problem was that the characters used meant, â€Å"Bite the wax tadpole†. They later changed to set of characters that mean â€Å"Happiness in the mouth†. g. A hair products company, Clairol introduced the â€Å"Mist Stick†, a curling iron, into Germany only to find out that Mist is slang for manure in German. h. When Gerber first started selling baby food in Africa, they used the same packaging as in the United States, with the cute baby on the label. Later they found out that in Africa, companies routinely put pictures on the label of what is inside because most people cant read. i. Japan’s Mitsubishi Motors had to rename its Pajero in Spanish-speaking countries because the term related to masturbation. j. Toyota Motor’s MR2 model dropped the number in France because the combination sounded like a French swearword. Here is a list of Top ten Brands in year 2012 1. Coca-Cola : It’s brand value raised by 9% than last year. Last year too it was Ranked as number one. 2. Apple : Despite Steve Jobs passed by, its brand value rose by 129% from last year. Last year it was at number eight. 3. IBM : It’s brand value rose by 8%. Last year it was at number two. 4. Google : It’s brand value rose by 26%. 5. Microsoft : It’s market value went down by 2%. Last year it was No. 3. 6. GE : General Electric’s brand value rose by 2%. last year, it was No. 5. 7. McDonald : It’s brand value rose by 13% than last year. 8. Intel : It’s brand value increased by 12%. 9. Samsung : It’s brand value rose to 40% from last year. 10. Toyota : It’s brand value rose to 9% from last year. Source: International Business Times. Conclusion In the above-mentioned information, we have seen that brand management is really an essential element in marketing. No company can thrive towards success if it is not able to choose the right branding strategy according to the market situation. Global competition has made it even more complex. Brand name is the one that identifies the company in the market and if not careful, brand name may be solely responsible for causing downfall of the company. I chose this topic, â€Å"Brand Management†, because in my Bachelors Degree, I studied Marketing as my course of specialization in last two semesters. I am very interested in studying marketing because it a dynamic subject and I like studying more about Companies, their Branding Strategies and the easons why they succeded or failed. I am very much interested to do the marketing course in my Masters Degree. This will give me more exposure to the complex business structure and as well as help me guide my career in this field. References Websites www. wikipedia. com www. google. com www. BusinessDictionary. com www. managementstudyguide. com www. wh atis. com www. slideshare. com www. entreprenuer. com www. bigkerbang. com www. internationalbusinesstimes. com Books Strategic Brand Management, Keller, Kevin Lane Fundamentals of Marketing, Agrawal, Dr. Govind Ram How to cite Brand Management, Papers

Othello Persuasive Essay Example For Students

Othello Persuasive Essay Othello A Racist Play?Although there are lots of things to suggest this is a racist play I dont think that racism actually dominates the play, even though it has a racist theme. There is a romantic union between black and white which gets destroyed because most people think the relationship is wrong. At the time the play was written, 1604, even the Queen of England was racist so there must have been a strong hatred of blacks around that time. Most racist comments in the play are said by people that are angry or upset. For example, when Emilia found out that Othellohad killed Desdemona she was extremely mad and she called Othello a Blacker devil, this was the only time in the play that she had said anything racist about Othello. The main characters that have racist attitudes are Iago, Brabantio, Roderigo and Emilia, with the hatred of Othello as the basis for their racist actions and comments towards him. Iago is the most racist character in the book as he has it in for Othello right from the start. What sparks off Iagos hate towards him is the fact that when Othello chose his lieutenant , it was Cassio who was chosen instead of Iago. What made Iago angry was the fact thatCassio had no experience in war when he did and Cassio was chosen instead of him. Iago does not say anything racist to Othellos face but he has a lot to say against him behind his back. He schemes to destroy Othello and anything in his way including Cassi o and Desdemona. The first time we hear one of his racist comments is when hes talking to Brabantio about Othello and Desdemona,Even now, very now, an old black ram is tupping your white ewe. Iago says this to try and turn Brabantio against Othello. Iago uses racist comments all the way through the play, as he tries to turn people against Othello, for example calling him a Barbary Horse. He never says anything racist to Othellos face because in his plot he had to be his best friend, so as not to make him suspicious that Iago was causing all the trouble for him. Iago is jealous of Othello for many reasons, one being that Othello has higher ranking in the army than him, and also he has a good marriage with Desdemona which Iago does not have himself with Emilia. These are the main causes of his hatred for Othello and the reason he adopts such a racist attitude. Roderigo is another one of the racist characters in the play, being so right from the start. He is Iagos accomplice and will d oanything that Iago wants him to. I think he does this because of the way Iago can twist a situation to make it sound as if Roderigo would get something good from it but in the end he doesnt. One of the racist names he calls Othello behind his back is Thick-lips . He hates Othello because hes jealous of him as healso loves Desdemona but cannot have her. I dont think he views Othello in a very bad, racist way but uses the racism against Othello because hes jealous of him. Neither Roderigo or Iago would say anything racist to Othellos face as he is the general of the army. Brabantio is also a racist character, and is enraged when he finds out that his daughter, Desdemona, has been seeing the moorbehind his back. Brabantio is so mad he sends out his guards to catch Othello and put him in prison. Brabantio views Othello as a foul and dirty no good black, I think this racist view of his is because hes angry when he finds out that his daughter has been seeing this moor. Unlike Iago and Roderigo, Brabantio will openly make racist comments about Othello to his face such as,lascivious moor, Wheeling stranger. .u6f64aba6e8dc75d03b02c879981a382c , .u6f64aba6e8dc75d03b02c879981a382c .postImageUrl , .u6f64aba6e8dc75d03b02c879981a382c .centered-text-area { min-height: 80px; position: relative; } .u6f64aba6e8dc75d03b02c879981a382c , .u6f64aba6e8dc75d03b02c879981a382c:hover , .u6f64aba6e8dc75d03b02c879981a382c:visited , .u6f64aba6e8dc75d03b02c879981a382c:active { border:0!important; } .u6f64aba6e8dc75d03b02c879981a382c .clearfix:after { content: ""; display: table; clear: both; } .u6f64aba6e8dc75d03b02c879981a382c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6f64aba6e8dc75d03b02c879981a382c:active , .u6f64aba6e8dc75d03b02c879981a382c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6f64aba6e8dc75d03b02c879981a382c .centered-text-area { width: 100%; position: relative ; } .u6f64aba6e8dc75d03b02c879981a382c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6f64aba6e8dc75d03b02c879981a382c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6f64aba6e8dc75d03b02c879981a382c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6f64aba6e8dc75d03b02c879981a382c:hover .ctaButton { background-color: #34495E!important; } .u6f64aba6e8dc75d03b02c879981a382c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6f64aba6e8dc75d03b02c879981a382c .u6f64aba6e8dc75d03b02c879981a382c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6f64aba6e8dc75d03b02c879981a382c:after { content: ""; display: block; clear: both; } READ: Gunsnroses EssayBrabantio can do this because he is the Senator of Venice and is higher in rank than Othello. The other character who is racist towards Othello is Emilia, the lady in waiting to Desdemona. Emilia is disgusted with Othello when she finds out that Othello had killed Desdemona this is the time she gets a chance to express her feelings about Othello, O, the more angel she, and you the blacker devil! Although this is the only time she says what she thinks of him, I think that she was racist towards Othello all through the play and did not approve of his relationship with Desdemona but just could not show it because she would get in trouble with her lord. Because Shakespeare wrote a play about a black and white union, which was later destroyed, I think it shows that hes not racist. I think he feels that the union between the two is right, but the relationship would never survive in a racist community at that time. He portrayed the union between Othello and Desdemona as a good thing, and the people who destroyed it, mainly Iago and Roderigo as evil. This shows once again that he approves of a black and white relationship and therefore was not racist himself. Once before Shakespeare wrote a sonnet about his mistress which says, for example,If snow be white, why then her breast be dunHe writes about his mistress being black when other poets of that time wrote about how their mistresses were white. The other poets were the racist ones, they girlfriends were always white and perfect, Shakespeare wrote about how his mistresses is black and not very beautiful. Although the play has a strong racist theme against blacks I dont think that the play is racist. Shakespeare Essays

The Genres of My Life Essay Example For Students

The Genres of My Life Essay Alarm blaring, I roll over to find my phone. I’ve hit snooze about three times already; if I don’t get up now I’ll be late for class. I question what state of mind I must have been in to sign up for an 8:00 AM and two classes immediately following it. I find my phone, turn off my alarm and begin to look at what all I had missed during the whole six hours I was asleep. There’s always something; the online world never sleeps. I check everything: my messages, Twitter, Instagram, Snapchat, Facebook and even my emails. We will write a custom essay on The Genres of My Life specifically for you for only $16.38 $13.9/page Order now This won’t be the last time though; I’ll check them all over again in about an hour and then several more times within the hours to follow. As awful as it is, I’m always on my phone. It’s such a great way to stay in touch with people, and it makes so many different genres of communication available to me. I roll out of bed, run a brush through my hair, brush my teeth and try to put a little makeup on. I see that I have two new text messages from my boyfriend that lives in Orlando. I quickly respond to his text saying, â€Å"Good morning!!! As I walk out the door for my first class at approximately 7:48 AM, I text my close friend who is in it with me. I let her know that I’m on my way to her dorm. Then, about one hundred feet from her building I’ll text her again letting her know that I’ve arrived. As early as it is, I’ve already used one genre of communication: text messaging. This is easily the most common form of communication used by people who are not physically with each other. It is possible that a genre has sub-genres within itself. For example, my boyfriend and I being long distance, our relationship depends heavily on texting. Since we’re so comfortable texting each other, the way I text him is a lot different than how I text other people. We have very casual conversations. With him, I may abbreviate words and not worry much about my grammar or sentence structure. This is much different than how I’d text a classmate or someone else I was less familiar with. For them, I would be a lot more formal. I would be careful with the words that I choose and make sure to use proper grammar. Before sending the text I would reread it to make sure that no mistakes were made. Surprisingly, my friend and I manage to get to class a few minutes early. We find seats in the large lecture hall and sit down. I pull out my phone and, as I said I would, go through and check my social media to pass the time, as if I missed something since I last checked each of them forty-five minutes ago. I open twitter and scroll through the new tweets. I see that someone has tweeted â€Å"Why did I sign up for an 8:00 AM again? † I laugh to myself because I remember thinking the exact same thing this morning. I retweet their tweet and continue scrolling. Although twitter isn’t often thought of as a form of communication, it is a great way to connect with people. For me, it’s how I stay connected with everyone I went to high school with. You can tell by their tweets how they’re doing and what they’re up to. It’s an easy way to stay updated about people’s lives without actually having to stay in constant contact with them. Class starts, so I put away my phone and begin to take notes. However, it isn’t long until my ADD kicks in and I find it impossible to pay attention. I take my phone back out and check Instagram. I look through the pictures posted within the last twelve hours and see that there was a lot going on last night. I see that Kappa Sigma had a date function last night and my friend dressed like a jogger, another friend got thrown in the fountain for her birthday, and I see Kim Kardashian’s latest selfie. Instagram is where people post memorable pictures for their followers to see. Again, the people I follow are mostly people from high school. It’s another way to stay updated with what everyone is doing, but in the form of pictures. Class comes to an end. I pack up my stuff and head off to what will be my second class of the day. The class is just across the street from where my first one was so I get there with plenty of time to spare. .u818cecf91f1f96b1ccb8cb29a0f0eb11 , .u818cecf91f1f96b1ccb8cb29a0f0eb11 .postImageUrl , .u818cecf91f1f96b1ccb8cb29a0f0eb11 .centered-text-area { min-height: 80px; position: relative; } .u818cecf91f1f96b1ccb8cb29a0f0eb11 , .u818cecf91f1f96b1ccb8cb29a0f0eb11:hover , .u818cecf91f1f96b1ccb8cb29a0f0eb11:visited , .u818cecf91f1f96b1ccb8cb29a0f0eb11:active { border:0!important; } .u818cecf91f1f96b1ccb8cb29a0f0eb11 .clearfix:after { content: ""; display: table; clear: both; } .u818cecf91f1f96b1ccb8cb29a0f0eb11 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u818cecf91f1f96b1ccb8cb29a0f0eb11:active , .u818cecf91f1f96b1ccb8cb29a0f0eb11:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u818cecf91f1f96b1ccb8cb29a0f0eb11 .centered-text-area { width: 100%; position: relative ; } .u818cecf91f1f96b1ccb8cb29a0f0eb11 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u818cecf91f1f96b1ccb8cb29a0f0eb11 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u818cecf91f1f96b1ccb8cb29a0f0eb11 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u818cecf91f1f96b1ccb8cb29a0f0eb11:hover .ctaButton { background-color: #34495E!important; } .u818cecf91f1f96b1ccb8cb29a0f0eb11 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u818cecf91f1f96b1ccb8cb29a0f0eb11 .u818cecf91f1f96b1ccb8cb29a0f0eb11-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u818cecf91f1f96b1ccb8cb29a0f0eb11:after { content: ""; display: block; clear: both; } READ: Media Violence And Its Effects On Children EssayI find a seat and get out my phone for the fourth time today. This time I open Snapchat. This app allows people to communicate using pictures and videos. Once you take it, you can choose to either add a caption or draw on your picture or video. This allows people to communicate in a fun and creative way. The app also allows everyone to have a â€Å"snapstory† where they can post these pictures and videos. The coolest thing about Snapchat is that each picture and video only stays on a person’s snapstory for twenty-four hours. After that, it erases and can no longer be seen, but until then people can watch the sna p-stories as much as they want. Snapchat is a newer form of social media and probably my favorite. It makes it possible for people to capture moments of their day and share them with all of their friends. I can see pictures that people post from parties or I can literally watch a video of my friend getting thrown in the Westcott fountain because it was her birthday. About the same time that I’ve run out of snap-stories to watch, it is time for my next class to begin. I find this class more interesting than my last, so I manage to keep my phone away for most of it. It isn’t until the break in between this class and my next that I pull it out again. Now I go on Facebook. Facebook was one of the original forms of social media. Facebook was more popular for my age group back when I was in middle school, but it is still widely used today. I scroll through my feed and see tons of status updates, shared articles and pictures posted by practically everyone I’ve ever known. I don’t do much posting on this website but I do enjoy seeing what old friends are up to by looking through their most recent pictures. Unlike Instagram, people post multiple pictures at a time. And unlike Snapchat, the pictures and videos do not get taken down after twenty-four hours. For me, Facebook is the way I stay in touch with family for the most part. I love seeing videos of my little cousin Annabelle as she grows each month, hearing about the snowfall from my family up North and seeing status updates from my cousin and her husband who are living in Turkey for two years while they teach students English and travel around Europe during their time off. After the shooting at the Strozier Library, I immediately posted a status that let all of my family and friends know that I was safe after the tragic incident. Facebook is a genre that makes communicating with a large number of people extremely easy. With time still left to spare, I realize that I’ve run out of social media sites to check. I then see that I have thirteen new emails. I open them and see ten emails from various stores and websites. I also see an email from my Statistics professor letting us know that class has been cancelled for the following day, an email from my dad asking for the information on the apartment I plan on living in next year and an email from my dentist reminding me of my appointment coming up later in the week. Although I rarely use this form of communication, it is a good way to get in touch with my parents while they’re at work. It is an even better way to communicate with my professors, other than face-to-face interaction. Like text messaging, there are different sub-genres of emailing. If I am emailing my father about something while he is at work, I will make it short and simply state the question that I must ask him. Whereas emailing a professor, I will start with a greeting and be more detailed with what I am saying. .u714ff6e1bb4ca3c9ee20c27c5f8e493d , .u714ff6e1bb4ca3c9ee20c27c5f8e493d .postImageUrl , .u714ff6e1bb4ca3c9ee20c27c5f8e493d .centered-text-area { min-height: 80px; position: relative; } .u714ff6e1bb4ca3c9ee20c27c5f8e493d , .u714ff6e1bb4ca3c9ee20c27c5f8e493d:hover , .u714ff6e1bb4ca3c9ee20c27c5f8e493d:visited , .u714ff6e1bb4ca3c9ee20c27c5f8e493d:active { border:0!important; } .u714ff6e1bb4ca3c9ee20c27c5f8e493d .clearfix:after { content: ""; display: table; clear: both; } .u714ff6e1bb4ca3c9ee20c27c5f8e493d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u714ff6e1bb4ca3c9ee20c27c5f8e493d:active , .u714ff6e1bb4ca3c9ee20c27c5f8e493d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u714ff6e1bb4ca3c9ee20c27c5f8e493d .centered-text-area { width: 100%; position: relative ; } .u714ff6e1bb4ca3c9ee20c27c5f8e493d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u714ff6e1bb4ca3c9ee20c27c5f8e493d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u714ff6e1bb4ca3c9ee20c27c5f8e493d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u714ff6e1bb4ca3c9ee20c27c5f8e493d:hover .ctaButton { background-color: #34495E!important; } .u714ff6e1bb4ca3c9ee20c27c5f8e493d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u714ff6e1bb4ca3c9ee20c27c5f8e493d .u714ff6e1bb4ca3c9ee20c27c5f8e493d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u714ff6e1bb4ca3c9ee20c27c5f8e493d:after { content: ""; display: block; clear: both; } READ: Internet it's effects in our lives and the future EssayI will use proper grammar and sentence structure also. Once I’ve finished with what I need to say I will thank them for their time and write my full name at the bottom of the email. I will take the time to proofread the email before I send it as well. Emails, although not as popular as they were in earlier years, are an excellent way to communicate with people over the Internet. Finally, as my last class of the day begins, I put away my phone. This class is smaller and more interactive, so I’ll have to stay off of it the entire time. For this class I use a completely different, and easily the most important, form of communication: face-to-face conversation. This is one of the most undervalued forms of communication. I sit and listen to my professor talk about what all we’re going to do with our time in class today. After, she breaks us up into groups so we can evaluate a short story and answer follow up questions. After reading to ourselves, my group members and I begin discussing what we’ve just read. The way I talk to my group members is different than how I’d talk to other people. I talk to them in a much more formal manner since this is the first time I’ve talked to most of them. I will put more thought into the words I say and our conversation will pertain to what we’ve just read. This is different than how I’d talk to a friend. With them, the conversation would be more casual and I would be more comfortable saying the first thing that comes to my mind. Also, the conversation wouldn’t be contained to one specific subject. Each group wraps up their discussion and we briefly talk as a class. Time runs out and we’re told by our professor to have a good weekend. As I step out of the classroom, I get a phone call from my mom. She’s on her lunch break and just wanted to check in. We talk about how my classes are going and how I’m doing money wise. She also catches me up on things that are going on at home: my little sister just made the varsity softball team as a freshman and my other sister just got her first job. Like texting and emails, the way I talk to my mom is completely different than how I talk on the phone with my boyfriend. And even that is completely different than how I’d talk to someone I wasn’t close with, like an employer. With my boyfriend, our phone conversations are very casual. I’ll call him periodically throughout the day to ask him something or just to check in if I’m lonely or bored. Our conversations are very scattered. A lot of times I interrupt him because I think of something that I’d been meaning to ask him for a while. If I were to do that to my mother she would drive up to Tallahassee just to yell at me. The way I would talk to an employer is also a lot different than my phone conversations with both my mom and my boyfriend. With an employer, I would figure out what I was going to say before I call. I might even write it down. I would be extremely cordial and polite. Before hanging up I would thank them for their time and possibly answering a question I had asked. And I most definitely would not end the call with â€Å"I love you. † As I hang up the phone with my mom, I think about my day. I’ve been up for a total of four hours and have already used eight different genres of communication. Each one is unique, but serves the same purpose: to connect me with the people in my life.

Tips for Cx Cabin Crew Interview Essay Example

Tips for Cx Cabin Crew Interview Essay Example Tips for Cx Cabin Crew Interview Essay Tips for Cx Cabin Crew Interview Essay Tips for CX Cabin Crew Interview Ive just got the contract call from CX and now would like to share the experience to you all in order to help everyone go smoothly through for the interview procedures. Probably some of you have already known the procedures quite well, the following is the summary of the whole recruitment procedures with detailed and tips, to tell you how to win an offer with CX. Are you ready? Lets go! ONLINE APPLICATION CX doesnt accept any submittion method EXCEPT online application. Just simply click on the CXs Web page and complete the application form online, the job agency will guiding you finish the whole form. After the submittion, usually you will receive their invitation call within 7-14 days. FIRST INTERVIEW Part I The interview will take place in the Cathay City. The recruitment staff will take you to the 4/F in the North Tower. There will be a short introduction about CX, and the recruitment staff will helping all candidates for the registration. Afterwards, there will be a arm test, you can stand with your tiptoe to reach 208 cm. Your shoes will be surely removed while you are taking the arm test. It is strongly recommend that to get a bit more training with your spoken English. You dont have to be 100% flurent as a forigener, but at least your spoken English should be understandable and to let someone feel that you can express yourself clearly. Part II The interviewer will invite a group of maximum 9 people to take part in the group interview. You will be assigned a number. You can have 2 minutes to introduce yourself, try to keep your introduction concise and clean, and tell everyone your SELLING POINT, such as your educational background, why you want to be a FA (My answer is because I like the non routine style of this job), or how capable that you can handle this position. The group interview will be last for 10 minutes, you will get a case of a topic. My topic was using all the restricted elements to discuss what comes the most important aspect for team spirit. Choose 3 elements out of 8 (there was a element printed at the bottom part of your test paper, and you have to sell your point to your group mates, try to convince them to use your point as one of the top three elements) TIPS: You CANNOT come up with your own idea, all candidates should be reminded that to use the element stated on the paper. When you discuss, you should always remain clamly. Tell everyone what your points are and how do you think your elemet will be the most important one. Trying to help each other and compromising to your groupmates if necessary. Remember, the aims of this interview is to test how good are you at as a team member. Always show your decency and helpful personality to the interviewer. Afterwards you will receive a YELLOW CARD, if your yellow card stated the final interview appointment day, congratulations! You are IN! Otherwise, CX will be welcoming you after six months of your application. FINAL INTERVIEW People are struggling what should do in the final interview. Once again, your English level is really important because the whole interview will be conducted in English, if you are good at spoken English, then you can express yourself a bit more easier then the others. STAY CALM at all times and please hang your FRIENDLY SMILE on. Some interviewers may be very challenging, but it doesnt mean a bad thing. I was having interview by Ms. J and she is so called a killer. Well, I thought she was, because she challenged me three times in the interview. But I answered all her questions calmly with professional manner, she didnt seem to be pleased for my answer, and I was preparing I would be fail in this occasion. But finally I come up with an idea, the interviewer challenge you just simply because she/he is interested to know more about your reaction and see whether you can cope with the emergency situation. Five summerising tips: SMILE, FRIENDLY, CALM, DECENT, and PROFESSIONAL. Of course you need to tell the interviewer HOW CAPABLE you are to be a FA BODY CHECK AND MANDARIN TEST CALL Okay okay, here we come the final step. Wait for the Body Check and Mandarin Test. I know you are extremely nervous with your result, right? Dan Dan you know what? If the interviewer is highly appreciate with your performance at the final interview, they will give you the contract in the same day. (It depends on what time you have doen your final in, if it is already 5pm, just simply wait for 2 days). If you cant hear from CX within five working days, most likely you have to reapply after six months. (Or I dont know maybe there are some exceptional cases, but what I have heard and I have seen is, most of the successul candidates could receive the BC;MA call shortly) BC ; MA Body Check is a time wasting activity. I remember that I arrived at 10. 00 and I finish it just right before the MA at 12. 30. BC is normal, you have to go through the X-Ray and certainly you need to give them your fresh urine for the medical checking. Then the nurse will guide you to the room and do the eye test, remember to bring along a suitable opticals with you in order to do the eye test, they will test your pair of eyes seperately. Bloody pressure, height checking, colour blind test and hearing test will be involved in the procedures as well. TIPS: The nurse is really unfriendly and she will scold at you if you did something wrong. Afterwards you will need to see the docotor, remember you need to be nude and the doctor will do some physical tests with you. For male applicants, please be prepared your most private organ will also be test by the doctor. MA MA is not as difficult as you think. But I bet you really have to be prepared. (1) The first part will be the listening test, 10 questions and they are quite simple, nothing to worry about. (2) You have to record your sound. This is quite an important part. Three questions. One minute to introduce yourself -One minute to tell us your hobbies -One minute to tell us which destination of CX network you like the most. -THREE minutes to tell us your most memoriable work experience (3) Translation There are 20 vocabs and you need to translate them into Mandarin, your answers will be recorded. Here are some words that I remember: Inflamation, Footrest, Diamond, Catch up etc. (4) Reading To read a passage, some terms like , , , †¦ (5) Reading with , †¦ CONTRACT CALL Most likely you will recive a contract call in 8-10 days. Some people have to submit support documentation to prove that they are physically fit for the job (I am the one who have to pay $1700 for the additional body check, bloody hell), if you need to submit further report, it will take longer time, most likely 12-13 days. If you cannot hear anything from them after 14 days or more, please CALL AND ASK THEM. ** If you have Type B Hepatits ( ) Jsut simply forget to apply the postion of Flight Attendant, because you will NOT BE ACCEPTED. Finally, GOOD LUCK TO YOU ALL and hope can see you guys onboard.

Animal Farm in England

Animal Farm in England Today animals celebrate an heroic victory against the odds. They were never expected to be able to outsmart and out muscle the men. Earlier reports had indicated that the farm’s previous owner, Mr Jones, had been forced out of the farm one night after he forgot to feed his animals. To regain ownership of the farm Jones and his fellow neighbours have planned to attack the farm. The catalyst was apparently the claim that Jones and his men had heard rumours that the animals from the farm were bleating â€Å"The only good human being is a dead one†. Reports suggest that Jones was expecting to catch the animals off guard but the animals had other ideas. According to the animals all the men were armed with sticks except for Jones, who had a gun. As the men approached, the animals prepared to go into battle. Once the men were close enough to pose a threat, the animals first line of defence was to attack. Although the men easily fended off the geese and the pigeons this was apparently part of the animals plan to lure the men into thinking the animals would be an easy beat. The animals then launched their second attack which included Snowball their leader, the sheep and the goats. Once again the men were too powerful with their weapons and the animals were forced to retreat back into their yard. Whilst the animals retreated the men started celebrating their efforts, but what they didn’t realise, was that the animals still had further plans up their sleeves. As the men forced the animals further into their yard the three horses, the three cows and the rest of the pigs appeared from the cowshed. The men suddenly found themselves cut off. The animals led by Snowball then charged at the men from all angles creating havoc. First Snowball took down Jones and then blind panic reigned as the other men desperately tried to find a way to escape the yard. According to human sources all the men who were forced to accept defeat escaped, apart from a young stable-lad who was stomped on and reportedly accidentally killed by a horse known as Boxer. It iss said that Snowball had been studying an old Julius Caesar novel, which documented Caesar’s previous campaigns. Undoubtedly this was pivotal to the animal’s success. A funeral was held at Animal Farm for the single sheep which Jones had killed with his gun. During the funeral Snowball emphasized the fact that all the animals had to be ready to die for Animal Farm if need be. The battle has unofficially been named ‘The Battle Of The Cowshed’, as this was where the fight was based. Despite attempting to seek comment from Mr Jones, he was not willing to provide his version of events in relation to the battle. This appears to be an evolving story and we will attempt to keep you informed of further information as it comes to light.

Organizational Communication Research Paper Example | Topics and Well Written Essays - 3000 words

Organizational Communication - Research Paper Example Effective communication in this case requires message, a sender, a recipient, codes to help in encoding the message, and a means of transmitting the message. If passed on well information contained in communication will encourage and promote good relations between people and entities. This therefore emphasizes the need for effective communication if the businesses are to prosper as well as have a good flow of information within the out of their confines. One of the characteristics of effective communication is the absence of conflict in response or reaction as has been captured perfectly by Katherine Miller (2008). When we talk of organizational communication, we essentially refer to the way in which companies, associations or groupings communicate with their employees, clientele as well as how departments interrelate with each other. It is also encompasses the relationship between a business and its environment, a process that enables the organization to relate with its surrounding in order to serve them with finesse (Carsten, & De Dreu, 2007). Literature Review: Effective communication in a very important tool in an organization, especially because of the way it helps in promoting good flow of information and hence relationship and performance of the business departments as they create a synergy for achieving the best results in terms of production. Organizational communication can either be internal or external. Internal communication is solely communication within the confines of the company while external is communication with other businesses or any other external entity. Effective communication leads to many positive effects and leads to good productivity. There are several ways that management can use communication to pass information. They include emails, meetings, face-to-face discussions, letters, video conferencing, conferences and telephone calls (Fredric, & Jablin 2007). Noteworthy, is the fact that some methods of message transfer are more effect ive and detailed than others and therefore appropriate to always evaluate the organization and weigh the most effective and cost efficient mode of communication for your business, and through which the company can achieve maximum profits. When the most appropriate mode of communication is used then message contained in it not only leads to its effective transfer but it also enhances a good relationship between various entities in the an organization and especially the top management and the workers. It also creates an enabling environment for the building of trust within the company workers (Miller, 2008). Communication as a process is a very dynamic and vibrant process when compared to other business processes. As a process communication changes with individuals and this is dependent on factors such as education, eloquence, target audience and the message being transmitted itself. It is therefore right to say that the sender of the message determines how the message will be underst ood and interpreted. If communication is efficient, it will get rid of events of conflicting messages or conflicting responses (Fredric, & Jablin, 2007). Successful communication at different levels of management is important in an organization in that it helps in building of relationships amongst these people. Communication between management and employee is also a very important aspect

The Effects of Trauma on Clients and Counselors Assignment

The Effects of Trauma on Clients and Counselors - Assignment Example This is where triage comes into play. Some people do not need as much help as some others do. It is also important to recognize that you have to meet the needs and help the patient not only right after the disaster, but also continuous checkups after the incident to make sure they are coping properly and mental illnesses have not developed (Saleh, 1996). Two of the main trauma setting points in current United States history was the natural disaster known as Hurricane Katrina and the terrorist attack on the World Trade Centers on September 11th. Hurricane Katrina had an enormous impact on the United States when it realized that it was ill equipped to deal with this natural disaster. It destroyed the city of New Orleans, killed many people and left many scarred and homeless. It also destroyed everyone’s possessions as well as destroyed the financial stability. Due to the United States inability to diagnose the situation easily and act quickly, many people were without food, wate r, and other services for days. People were dehydrated and malnourished in addition to other physiological and psychological conditions. This would produce a fairly traumatic experience.

Native American Music Essay Example for Free

Native American Music Essay Native American music has many different musical styles. Within every Native American tribe there is a variety of musical styles and instruments. In response to the research that I have conducted, there are three main musical styles that are going to be my point of focus. The Sioux Grass Dance, the Zuni Lullaby, and the Iroquois Quiver Dance are the principal methods which contribute to Native American music. The Sioux Grass Dance is considered to be the most popular style of Native American Music. As one dances to this music, they follow a pattern known as toe-heel. This consists of the individual placing the left foot in front of the right and repeating with the other foot. Each male dancer makes many personal variations of this dance resulting in a solo display. The costume is an elaborate style that correlates with the vocal approach of music. Bells are tied around the legs of the dancers for an added effect. The Zuni Lullaby illustrates a contrast with Plains singing to assist in confirming that there is not an individual style to Native American music. Through the Native American styles of music, repetition becomes a prominent feature. This is not because the Native Americans cant find words to fit into the music, but because repetitions with slight variations are often too insignificannot for outside listeners to notice. In the Iroquois Quiver Dance the first thing to strike the ear is what is often known as a call and response form. One singer announces a phrase of lexical text, known as the call, the other singer answers him in a vocal pattern. This continues throughout the song. In illustrating many of the musical styles among Native American music, this has another name known as the Warriors Stomp Dance. The voices in the Iroquois Quiver Dance are relatively relaxed compared with that of the Plains singing. Instruments used to portray these various styles of music were often drums of all shapes and sizes, rattles, and often tambourines or bells with other percussion instruments. The drums were constructed by using such materials as clay, iron, wood or aluminum with heads of buckskin, chamois, or rubber. These drums were typically played with a single drumstick, holding a steady pattern of four beats. Also, in addition to these instruments there were wind instruments. The most common was the vertical flute, whistle, and occasionally panpipes. The flute was most often used to express a love song and never for religious ceremonies. Looking at Native American music, one can conclude that there are three main types of music: The Sioux Grass Dance, Iroquois Quiver Dance, and the Zuni Lullaby. Drums and wind instruments are used in portraying the music. The Native Americans dressed accordingly to the music that they dance to. All of these features add to what we have become acquainted with, Native American music.

Ephedrine and Its Effect on Weight Loss Essay -- Health Dieting Ephed

Ephedrine and It's Effect on Weight Loss The Dilemma It is dilemma that affects the world over, its scope nothing short of the earth's 25,000 mile circumference. However, in certain cultures it is a more significant issue than in others. Nevertheless, it can affect every aspect of our lives, driving many even to suicide. Few, if any, are naturally invincible to its hidden wrath. This invisible, yet potent dilemma is obesity, or simply weight control. In countries, such as the United States, weight control is a common, yet, dire issue. Especially, in a society where thin is in, but for many, so are fatty foods and infrequent exercise, there is a huge and growing demand for quick, easy schemes to lose weight. However, the true importance of being overweight, is often misconstrued. For the majority, being overweight is frightening because of it's social ramifications, while the many important health risks are often overlooked. According to the Department of Health and Human Services, being overweight is a risk factor for heart disease, stroke, diabetes, and several types of cancer. Thus, the weight loss business has skyrocketed over the past decade, becoming a multi-billion dollar industry. Despite the seemingly countless 'magical' diet schemes available to the public, a product and/or method has yet to emerge which allows for quick, easy and physically safe weight-loss. One chemical in particular, however, has showed increasingly p romising signs regarding this issue. The chemical is ephedrine. Ephedrine and It's Uses Derived from the Chinese plant ma huang, ephedra or better known as ephedrine, is found both naturally and synthetically in various dietary supplements, over the counter herbal stimulants, prescripti... ...t involve the proper combination of diet, exercise, and drug interaction. Ephedrine may hold the key to fill in for the drug portion of the equation, but as with practically all drugs, there are risks involved. Whether ephedrine is too dangerous to be sold in over the counter products, is still under debate. Ephedrine does have great potential, yet is it worth the risks? References "Effect of ephedrine and theophylline on weight loss, resting energy expenditure and lipoprotein lipase activity in obese over-fed rats." The International Journal of Obesity and Related Metabolic Disorders, June 1993. Malecka-Tendera, E. "Is there any Magic" Dr. David Schlundt, 1996. "Potentiation of the thermogenic antiobesity effects of ephedrine by dietary methylxanthines: adenosine antagonism or phosphodiesterase inhibition?" Metabolism: Clinical and Experimental, Ephedrine and It's Effect on Weight Loss Essay -- Health Dieting Ephed Ephedrine and It's Effect on Weight Loss The Dilemma It is dilemma that affects the world over, its scope nothing short of the earth's 25,000 mile circumference. However, in certain cultures it is a more significant issue than in others. Nevertheless, it can affect every aspect of our lives, driving many even to suicide. Few, if any, are naturally invincible to its hidden wrath. This invisible, yet potent dilemma is obesity, or simply weight control. In countries, such as the United States, weight control is a common, yet, dire issue. Especially, in a society where thin is in, but for many, so are fatty foods and infrequent exercise, there is a huge and growing demand for quick, easy schemes to lose weight. However, the true importance of being overweight, is often misconstrued. For the majority, being overweight is frightening because of it's social ramifications, while the many important health risks are often overlooked. According to the Department of Health and Human Services, being overweight is a risk factor for heart disease, stroke, diabetes, and several types of cancer. Thus, the weight loss business has skyrocketed over the past decade, becoming a multi-billion dollar industry. Despite the seemingly countless 'magical' diet schemes available to the public, a product and/or method has yet to emerge which allows for quick, easy and physically safe weight-loss. One chemical in particular, however, has showed increasingly p romising signs regarding this issue. The chemical is ephedrine. Ephedrine and It's Uses Derived from the Chinese plant ma huang, ephedra or better known as ephedrine, is found both naturally and synthetically in various dietary supplements, over the counter herbal stimulants, prescripti... ...t involve the proper combination of diet, exercise, and drug interaction. Ephedrine may hold the key to fill in for the drug portion of the equation, but as with practically all drugs, there are risks involved. Whether ephedrine is too dangerous to be sold in over the counter products, is still under debate. Ephedrine does have great potential, yet is it worth the risks? References "Effect of ephedrine and theophylline on weight loss, resting energy expenditure and lipoprotein lipase activity in obese over-fed rats." The International Journal of Obesity and Related Metabolic Disorders, June 1993. Malecka-Tendera, E. "Is there any Magic" Dr. David Schlundt, 1996. "Potentiation of the thermogenic antiobesity effects of ephedrine by dietary methylxanthines: adenosine antagonism or phosphodiesterase inhibition?" Metabolism: Clinical and Experimental,

Living alone abroad Essay

Living in a foreign country can be an experience both exhilarating and daunting. A t the same time, it would be new challenge and memorable days, these will not be ordinary days. People who live away from their countries usually face some effect, and this essay aims to mention the three most common effects of living in a foreign country that can change people’s personal lives. One of the consequences of living abroad, is the difficult time one has to undergo by being far from his family and hometown. Living away from your family sometimes makes you feel homesick. Especially, when you face up some issues which you are unable to resolve and you have nobody to support you . That would make you realize how valuable your family is. The second main effect is acquiring the culture and traditions of foreign societies. Living abroad would allow you to wander in values and habits which are totally different of yours. Thus, it will be an opportunity to develop your opinion about the new societies and different opinions that will make you be able to achieve the truth knowledge.. The third and perhaps most important effect is personal development and learning a new language. Living away from home ,makes you more confident and independent . You have to do everything and solve your problem by yourself. you have to be responsible of organizing your life and achieving your goals. In addition, you have to be able to learn a new language to communicate with people in the foreign country. Living far from family could be sometimes difficult in your life, but on the other hand it would lead you to get new knowledge, such as how to accept cultures and traditions of other societies.

On The Morning of Christ’s Nativity: An Application of The Bible to the Work of John Milton

Milton's Nativity Ode contains a â€Å"theory of all things† in respect to his vision. This theory deals greatly with the idea that the human body is merely a tomb for the soul. While in the Bible we have been taking the body of the King to represent the whole land. The death of the King is in comparison the death of the land. Like the Kings of Christ's time, Milton writes to bring attention to the three types of liberty he hoped to achieve in England: Liberty from the Church [tyranny of the bishops], liberty of the individual [divorce and education], and liberty from the state [King]. The poem can be broken down into four parts: the first eight verses deal with the coming of Christ, the next ten with the mystery of music, verse nineteen and forward focus on the silencing of the oracles and concludes with verse twenty-seven and the birth of Christ. In â€Å"On the Morning of Christ's Nativity† Milton sees both Christmas and Easter as the same thing since it is impossible to have one without the other. The baby in the cradle is the man on the cross. John Milton's â€Å"On The Morning of Christ's Nativity† uses the idea of the Jesus of history and the Christ of fact to relay his ideas of the creation of the world and the synonymous events. Comparison can be drawn between John Gospel and â€Å"On the Morning of Christ's Nativity† for it is an intensely symbolic book. John's version of Christ is a Christ of Faith, which has a plays a large part in the Ode. In the fifth verse of the â€Å"Nativity Ode† Milton declares that the saviour would come and sacrifice himself for mankind and work with his father to create â€Å"perpetual peace† (7]. In the glorification of Jesus in John's Gospel, the spirit makes him known as the Son of God. In the first hymn of the poem Christ is compared to nature and the natural world. For Milton, harmony can only be found in nature; nature has a deeper meaning then is initially revealed to the reader. Snow is able to cover the earth and blanket all of its sins. Nature takes the form of trees and rivers in the Old Testament; the Trees of Knowledge and Life as well as the Rivers of Eden [Pison, Gihon, Hiddekel, and Euphrates]. As in comparison, in relation to the serpent, Milton uses the dragon to signify everything that is evil in the world. In classical mythology the dragon signifies the same as the serpent that tempted Eve in the Garden of Eden: The old dragon underground In straiter limits bound, Not half so far casts his usurped sway, And wroth to see his kingdom fail. [168-171] The Classics give you a limited and partial image of the truth. Milton uses classical mythology to prove that even in a pagan religion snakes are equated with evil doings. The slaying of the dragon is connected to every dragon slaying known to Milton from both the Biblical and Classical worlds. Milton recounts the story of how as an infant Hercules strangled two snakes: Not Typhon huge ending in snaky twine: Our babe to show his Godhead true, Can in his swaddling bands control the damned crew. [226-228]. Classical mythology, or the belief in it cannot save your soul but it can give you a nudge in the right direction. While in the poem Christ is replacing the classical culture he is also part of classical antiquity. At the closing of the poem we return to the musical serenade of the angels and the angel harmony as the angels sin in order serviceably. St. Paul like Milton believed that the body was merely a tomb for the soul: a container that while it was fallen could through acts of salvation help the soul return to a state of grace after death. Death as we see it is not really death then by the standards of Milton; death only wounds the physical body and allows the soul/spirit to return to the heavens. With death comes liberty, from the church, self and state. To St. Paul the body of mankind was an ever perishing home to an eternal soul. This is a recurrent theme in the narrative of the Bible, a story of loss and recuperation. Milton's â€Å"On the Morning of Christ's Nativity† calls on many images and ideas that are expressed in the Old and New Testament's of the King James Bible from the idea that the King is the land, the body is a vessel for the soul and that the snake/serpent and dragon are all representative of evil whether examining Biblical or Classical literature. Milton uses Biblical allusion and references to give his argument weight with his reader who would have surely at that time been familiar enough with the middles to draw the comparisons quickly and effectively. Top of Form Bottom of Form

Presidents of the US - Worksheets and Coloring Pages

Presidents of the US - Worksheets and Coloring Pages Presidents | First Ladies | Presidential Elections | Inauguration Printables Learn about the Presidents of the United States with these free printable Presidents worksheets and coloring pages. George Washington, 1789-1797 John Adams, 1797-1801 Thomas Jefferson, 1801-1809 James Madison, 1809-1817 James Monroe, 1817-1825 John Quincy Adams, 1825-1829 Andrew Jackson, 1829-1837 Martin Van Buren, 1837-1841 William Henry Harrison, 1841 John Tyler, 1841-1845 James Knox Polk, 1845-1849 Zachary Taylor, 1849-1850 Millard Fillmore, 1850-1853 Franklin Pierce, 1853-1857 James Buchanan, 1857-1861 Abraham Lincoln, 1861-1865 Andrew Johnson, 1865-1869 Ulysses S. Grant, 1869-1877 Rutherford Birchard Hayes, 1877-1881 James Abram Garfield, 1881 Chester Alan Arthur, 1881-1885 Grover Cleveland, 1885-1889 Benjamin Harrison, 1889-1893 Grover Cleveland, 1893-1897 William McKinley, 1897-1901 Theodore Roosevelt, 1901-1909 William Howard Taft, 1909-1913 Woodrow Wilson, 1913-1921 Warren Gamaliel Harding, 1921-1923 Calvin Coolidge, 1923-1929 Herbert Clark Hoover, 1929-1933 Franklin Delano Roosevelt, 1933-1945 Harry S. Truman, 1945-1953 Dwight David Eisenhower, 1953-1961 John Fitzgerald Kennedy , 1961-1963 Lyndon Baines Johnson, 1963-1969 Richard Milhous Nixon, 1969-1974 Gerald Rudolph Ford, 1974-1977 James Earl Carter, Jr., 1977-1981 Ronald Wilson Reagan, 1981-1989 George Herbert Walker Bush, 1989-1993 William Jefferson Clinton, 1993-2001 George Walker Bush, 2001-2009 Barack Hussein Obama, 2009-

The Sorrows of Young Werther Essay Example | Topics and Well Written Essays - 750 words

The Sorrows of Young Werther - Essay Example Werther finds Lotte to be the object of his hopeless desire, but social conventions of a world based on reason keep her just out of his reach. His unrequited passion for Lotte ultimately destroys him as his frustrated melancholy drowns every other aspect of his personality. Werther too can be defined by one key trait: his inner sensitivity. His sensitivity enables him to be acutely aware of his emotions and the beauty around, which makes him attractive to others. Sensations can be intensified to such an extent that he is often entranced to a blissful state. The introduction, as written by the fictional editor, establishes Werther as worthy of admiration: "You cannot withhold your admiration and love for his character, any more than your tears for his fate... take comfort in his suffering" (Introduction, l. 3-6). However, the same trait cultivates Werther's flaws: self-absorbed, egotistic, and hypersensitivity. Werther, has little internal struggle and is usually forthright about his emotions. Werther's defining trait also acts as the central cause of his actions: "my heart, which is the fountainhead of all-all strength, happiness and misery my heart alone is my own." (p. 97) Werther often complains about the hardships of living, and yet he proclaims: "We human beings often complain that there are so few good days and so many bad ones; but I think we are generally wrong. If our hearts were always open to enjoy the good, which God gives us every day, then we should also have enough strength to bear the evil" (p. 38). As The Sorrows of Young Werther's end approaches, Werther is in a deep depression and is allowed to fall deeper in love despite recognized consequences: "Dear God! Am I culpable that I even now feel a supreme happiness in again living through those glowing moments of joy in all their intensity Lotte! Lotte! - And this is the end!" (p. 135). Suicide is an unnatural act, fundamentally contradicting the central action of life: living. Death renders beings ultimately desensitized, the complete opposite of Werther's trait. Concluding, the story is not just about a young man who is obsessed with a young woman and kills himself because he cannot have her. The main theme is more about passion which completely drives the story. Werther is passionate about practically anything. He clearly values nature, youthfulness, society and the love for Lotte. He is totally dominated by his hopeless passion for all things in life. From the beginning of the story, Werther takes particular pleasure in nature. He tells William "I feel content herethe abundance of this youthful season gives warmth to a heartevery tree, every hedgerow is a bouquet" (p. 24). Werther is devoted to nature; his "whole being is filled with a marvelous gaiety, like the sweet spring morning" (p. 24). When his mother first sends him on the journey, he says he is "alone and glad to be alive" (p. 24). He talks about a spring he is mysteriously drawn to: the natural beauty that surrounds him enchants him. He goes on to talk about the "footpath that leads to the villageoverlooking the entire valley" (p. 30). He puts so much emotion into his letters to William about the "most marvellous sunrisethe trees, wet, the fields refreshedblustering wind stormsrush of a forest" (p. 92). And from this, we can see exactly why he has

Next Generation 9-1-1 Research Paper Example | Topics and Well Written Essays - 2500 words

Next Generation 9-1-1 - Research Paper Example Information on the occurrences of these types of emergencies or crimes were getting reported but due to the lack of a sophisticated communications system, there always seemed to be a lapse of time between the occurrence of the incident and information to the authorities and their ultimate arrival on the scene. The result was that there was a lot of loss to life and property damaged which sometimes ran into billions of dollars. Efforts made to curb this loss only resulted in greater losses and crime and violence continued unabated. With a view to bring this situation under control and effect a sense of coordination in to the system people became aware that there was an urgent need in finding suitable solutions to end this problem and therefore, in 1957, at a conference called the National Association of Fire Chiefs, it was mooted that a SINGLE telephone number be made available to the general public, that could be used for reporting fire accidents which would significantly bring down the loss of time between communication. This idea was wholeheartedly accepted and duly recommended by all. Ten years later (1967) the President’s Commission on Law Enforcement and Administration of Justice was so taken up with this idea that it was suggested that a â€Å"single number† should be established countrywide, for any emergency and not limiting it to reporting of fires alone. It was the general opinion and rightly so, that the use of different telephone numbers for a variety of incidents, would only increase time lapse. This suggestion received huge support with the result that the task of identifying and implementing such a number that would be convenient and acceptable to all was entrusted to the Federal Communication Commission (FCC) The FCC set out on the task without any further delay, once they had been entrusted with the assignment of locating such a number. The FCC met and had extensive discussions with the American